About Jonathan

Jonathan K. Lo is the founder and CEO of Salt Foundry, a team of fractional chief marketing officers that help companies grow by providing world-class strategy and leadership without the overhead of a traditional hire. His work has spanned organizations ranging from early-stage technology startups to multibillion-dollar e-commerce brands and nonprofits, bringing clarity to how they attract, engage, convert, and retain customers and advocates.

He is the author of Keeping People Interested, a bestselling book on marketing strategy that shows leaders how to capture and sustain attention in a crowded market. It distills the frameworks he uses with clients into practical steps any team can apply.

A graduate of Harvard University with a master's degree in the field of management and certifications from the McKinsey Management Program, Jonathan regularly builds and launches new ventures and products, bringing a hands-on operator perspective to every engagement. Based in Salt Lake City, he shares insights on strategy and marketing through speaking, teaching, writing, and video content.

Connect with Jonathan on LinkedIn at https://www.linkedin.com/in/jonathanlo7/.